It’s next business Market research & campaign orchestration Market research Idea visualization and validation – concept to data including statistics. Defining research objectives. Structuring research plan and execution. Audience targeting. Behavioural triggers. Test marketing. Competitor analysis. Presenting research outcomes. Campaign orchestration Campaign optimization. Multichannel automation. Omni channel personalization. Lead generation. Recruitment of sales force. Induction of sales force. Training of sales force including art of negotiation.