Market research & campaign orchestration It’s next business Market research - Idea visualization and validation – concept to data including statistics. Defining research objectives. Structuring research plan and execution. Audience targeting. Behavioural triggers. Test marketing. Competitor analysis. Presenting research outcomes. Campaign orchestration - Campaign optimization. Multichannel automation. Omni channel personalization. Lead generation. Recruitment of sales force. Induction of sales force. Training of sales force including art of negotiation.